14W is a U.S. venture capital firm based in New York City, New York (the firm's name references its original office at 14 West 14th Street in Manhattan's Chelsea / Flatiron area), investing in consumer-internet, e-commerce, media, and direct-to-consumer (DTC) consumer-brand companies globally. The firm was founded in 2012 by Alex Zubillaga (Managing Partner; previously at Warner Music Group where he headed digital strategy) and partners including Adam Valkin (General Atlantic) and Jarrett Moreno. 14W operates as one of the more prominent NY consumer-focused VCs alongside firms such as Lerer Hippeau Ventures, Forerunner Ventures, Imaginary Ventures, Thrive Capital, and Fifth Wall. 14W has raised multiple institutional funds with aggregate AUM in the USD several hundred million range, typically writing initial check sizes in the USD 1 to 5 million range at seed and Series A stages. Notable portfolio companies include Goop (Gwyneth Paltrow's wellness brand), Casper (mattress DTC, NYSE IPO 2020), Harry's (razor DTC), Vice Media, Away (luggage DTC), Parachute, Everlane, and many other DTC consumer brands and consumer-media companies.