Incandescent is a venture capital and advisory firm based in the United States that focuses on early-stage technology companies, often working with startups from formation through early growth stages. The firm typically invests in software, internet platforms, and emerging technology businesses, combining capital investment with hands-on company-building support. It also operates with a strong advisory and operating model, helping founders with product development, strategy, hiring, and scaling. Incandescent positions itself as a "company creation" style investor, often more operationally involved than traditional VC firms. Its approach emphasizes building category-defining companies alongside founders from the earliest stages of development.