Lemonjuice Capital Partners

They will invest in such properties and work together with boards and owners to restructure the property for the benefit of the owners. So-called ""legacy timeshares"" normally sell well below their underlying real estate value. In fact, although timeshare owners technically co-own valuable real estate, many of them pay to get rid of their ""property."" The time has come to change that. The answer to “why now” is the technology that is enabling the Sharing Economy. Here is where The Gridlock Economy Meets The Sharing Economy. Some of the “Vacation Ownership” developers are applying the best of their timeshare marketing skills to sell investors on the idea that timeshares are “at the forefront of the sharing economy.” However, their view is… ""well, not exactly."" The Sharing Economy is specifically not about timeshares, but about the technology enabling previously impossible transactions and pooling of resources. Sharing in the name is not about the “Sharing Economy.” In fact, legacy timeshares, which are the primary targets of their business, are best attributed to what economists call the “Gridlock Economy.” In the Gridlock Economy (otherwise known as “Tragedy of the Anti-commons”), too many fragmented owners of a single asset wreck markets, break down cooperation and destroy value. This breakdown of markets and cooperation is the fundamental reason why today the aggregate values of legacy timeshare resorts are as little as ten cents on the dollar of the underlying net asset value. They are out to recover some of that difference. Lemonjuice is managed by Alexander Krakovsky (Alex). Prior to establishing Lemonjuice Capital, Alex spent ten years helping to build a power company, ContourGlobal, that he co-founded. Prior to ContourGlobal, he managed a venture capital fund with focus in Easter Europe. He has an MS from the University of Maryland.