Lions Assurance Financial is an independent, non-captive, fee-based wealth management advisory firm. The firm offers business planning, business exits, and sales, financing, mergers, and acquisitions, capital markets, estate planning,buy-sell agreements, and business planning. LAF caters to the automotive, commercial real estate, hospitality, retail, e-commerce, finance, healthcare, marketing, advertising, energy, and industrials sectors. The firm was founded in 2015 and is based in New York City, New York.