Parlay Capital

Parlay Capital is an Atlanta-based venture capital firm investing in U.S. early-stage companies at the intersection of sports, gaming, data analytics and emerging technology. It backs pre-seed through Series A startups, with selective follow-on through growth, focusing on sports tech, wagering infrastructure, fan engagement, gaming and data intelligence. The firm has acted as a lead investor, making it relevant for founders building sports-market platforms, betting-market infrastructure and related data-driven technology.