PLUS Capital

PLUS Capital is a U.S. venture capital firm based in Los Angeles, California, distinctive for its celebrity-and-athlete-anchored LP model aEUR" the firm invests alongside and in partnership with a curated group of well-known U.S. celebrities, athletes, musicians, and entertainment-industry figures as co-investors / brand-partners for portfolio companies. PLUS Capital was founded by Josh Weber (previously at CAA Ventures and other entertainment / sports venture-investing roles) alongside partners, and positions itself as a platform that leverages celebrity brand-equity and audience reach to accelerate portfolio companies. PLUS invests at seed and early-stage across consumer products, direct-to-consumer (DTC) brands, fitness and wellness, food and beverage, media and entertainment, and adjacent celebrity-amplifiable consumer sectors. Detailed aggregate current-fund AUM, fund-vintage disclosures, and comprehensive celebrity-partner / portfolio-company roster are partially documented in mainstream financial-industry databases for this specific URL. The row should be noted as Active.