Kidd & Company is the private investment arm of the Kidd Family Office. The firm traces its roots to 1976 when Bill Kidd made his first private equity investment. Kidd & Company is a principal investment firm that utilizes an investment model developed in 1996 called 'transformation strategy.' Through research, the company identifies unmet customer needs in large markets and develops differentiated solutions that change the way business is done in that industry segment. In most cases, the firm acquires several companies to form the platform business and works closely with management to integrate the business and improve the ability to serve the customer. The firm's focus is on strategy-led investments in the lower end of the middle market ($2M to $20M of EBITDA).