Keith Weed serves as Chief Marketing and Cummunications Officer at Unilever. Before this, he was Executive Vice President for Global Home Care & Hygiene, covering fabric cleaning, fabric conditioning, household cleaning products, oral care and potable water. He was previously Chairman of Lever Faberge. He has worked for Unilever in the UK, France, the US and globally and regionally in a variety of general management and marketing roles. Outside Unilever he is a Fellow of The Marketing Society and, as an engineering graduate, a Fellow of the Institute of Mechanical Engineers. He is also a Board Member of the World Economic Forum Future Consumption Board, Board Member of Business in the Community and Chairman of Business in the Community International, President of the History of Advertising Trust and Global Chairman of the Positive Change Effie Award.