Kyle Rolfing

Kyle Rolfing is a Co-Founder and Board Member of Bright Health, where he serves as President. He co-founded RedBrick Health and also served as its Director, CEO, President, Strategic Advisor and Director. He also serves as the Principal at Savvysherpa. Prior to co-founding RedBrick Health, where he serves as a Strategic Advisor, Rolfing was CEO of Definity Health and a member of UnitedHealth Group's Executive Leadership Team. In that role, he led the company's consumer-driven business: its fastest-growing unit with more than 500 employees serving more than 1.5 million members, and representing over $6 billion in health care spending. As a Definity co-founder and head of Sales, Marketing and Product Development, he led the creation of a new space in health benefits, establishing Definity as the preeminent brand. He also built a world-class sales organization that went from $0 to $100 million in fee revenue (equivalent to over $2.5 billion in premiums) in just over four years. Before Definity, He was the head of business development for the Minneapolis office of Hewitt Associates. He consulted primarily to Fortune 500 companies, focused on health benefits and organizational development. He started his career at Aetna, where he spent over seven years working in five markets, with responsibilities that included care management, network development, and ultimately, VP of National Accounts. He earned his M.B.A. from the Carlson School of Management at the University of Minnesota, and is a Certified Employee Benefit Specialist from the Wharton School of the University of Pennsylvania.