Noah Heller serves as Founder & Managing Partner at 3Rodeo. He serves as Board Member at Lighter. He is also an Angel Investor. Prior to this, Heller served as Hulu's VP of business development for emerging technology and VR. Before that, Heller previously served as the co-founder and CEO at Vhoto. Heller also served as an Entrepreneur-in-Residence at Atlas Venture. Prior to joining Atlas, Noah held several roles at Activision. As Senior Producer, he built the Call of Duty business into the largest entertainment franchise in the world, with over $2B in revenue. Before Activision, he produced the titles Suffering: TTB and This is Vegas at Surreal Software. Prior to that, he was part of the original Xbox team at Microsoft where he was a Program Manager and Designer on the Xbox Live team that developed Friends, authentication and other Live features. He is author or co-author of 7 patents of Xbox Live technologies. He began his career as President of DNAi Corporation, a gaming startup which focused on a graphical 3D engine on top of a massively multiplayer platform. Heller attended The George Washington University and received an MBA Certificate in Leadership and Management from the MIT Sloan School of Management.