Rub focuses on growth equity and buyout investments in software and the consumer/retail industry. Rob's current investments include Avetta (recapitalized by Welsh, Carson, Anderson & Stowe), Cority (recapitalized by Thoma Bravo), Envisage Technologies, Galvanize, and Kendra Scott (recapitalized by Berkshire Partners). Rob was previously involved with Norwest's investments in 1010data (acquired by Advance), Bailey 44 (acquired by Digital Brands), PCA Skin (acquired by Colgate-Palmolive), The Retail Equation (acquired by Appriss) and Turnitin (acquired by Advance).