William Barnum

Founded in 1972, Brentwood has invested in 42 portfolio companies with an aggregate transaction value of over $5 billion. Brentwood is investing out of its ninth private equity fund and actively manages a current equity pool of over $650 million. The firm currently targets new investments in middle-market, consumer-related businesses operating in attractive growth sectors. Brentwood Associates' primary areas of interest include: branded consumer products; consumer and business services; direct marketing, including direct mail and e-commerce; education; health and wellness; restaurants; and specialty retail. Brentwood actively seeks equity investments, typically within the range of $20 to $100 million, and has the ability to lead equity investments of $150 million or more. To qualify for an investment, a new portfolio company should have operating cash flow exceeding $5 million, operating margins exceeding 10%, and a purchase price of $50-$400 million.